BRIC Hip-Hop

In anticipation of hip-hop’s 50th anniversary, and informed by BRIC’s longstanding role in hip-hop culture, I led the creation of a new organizational sub-brand: BRIC Hip-Hop. This sub-brand shaped and anchored BRIC’s entire 2023–2024 season.

BRIC Hip-Hop is an evergreen home for the education, expression, and evolution of Hip-Hop. Expanding beyond our BRIC headquarters in Brooklyn, our programming pushes against boundaries of time and space, providing full-circle access to exchanges that bridge ideas with incubation and drive Hip-Hop culture forward.

✓ New logo

✓ Brand guidelines & Messaging

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy

A woman wearing a shiny, metallic dress and a disco ball hat with LED lights, singing into a microphone in a dark, vibrant setting with blue and red lighting.
The image features the BRIC logo in the top left corner and the word HIPHOP in large bold brown letters.
A person with light skin holding a camera, with their face partially visible and blurred due to motion and a long exposure.
Poster with bold red text saying "Honor the Past" at the top and "Build the Future" at the bottom, featuring a close-up of a woman with yellow nail polish and large hoop earrings in the center.
A man with glasses, a beard, and short hair smiling in front of a brick wall.
Two musicians are performing on stage with one playing a bass guitar and the other playing an electric guitar. They are in motion, raising their legs, and appear to be enjoying the performance. The stage is lit with colorful lights and various musica
Event schedule for Bric Hip Hop 2023 season, including dates and events such as house block party, town hall, art exhibitions, jazz fest, media weekend, youth media fellowship, and fall media classes.
Two white T-shirts displayed against a black background. The front of the left T-shirt reads 'Raised by Brooklyn' in red script. The back of the right T-shirt features a colorful grid of blocks with letters spelling 'BRONX,' 'QUEENS,' 'NYC,' and othe
Poster advertising a Bric House Block Party & Family Day event with a photo of a breakdancer performing in front of a crowd, dates, and activity details.
Singer performing on stage with purple lighting, wearing sunglasses, a black jacket, and patterned pants, holding a microphone in one hand and raising the other.
Event poster with orange background and white text promoting a discussion about the health crisis in hip-hop, scheduled for October 5, 2023, at BRIC House and available via BRIC TV and YouTube. The poster features graphics of a microphone and a steth
Blue bucket hat with a colorful patch that reads "FOR ROMANCE AND CITY" and a small label that says "BRIG".
Crowd of people dancing and socializing at a party with a large digital projection of the Earth and a yellow geometric globe on a screen.
Six social media posts celebrating hip hop culture and events, including anniversaries, local events, a music track spotlight, a block party, and a themed graphic.
A panel discussion with ten women sitting on stage, with a large screen behind them displaying the words 'BRIC HIP HOP'. Some women are holding microphones, and there are water bottles and soda cans on the floor in front of them.