In anticipation of hip-hop’s 50th anniversary, and informed by BRIC’s longstanding role in hip-hop culture, I led the creation of a new organizational sub-brand: BRIC Hip-Hop. This sub-brand shaped and anchored BRIC’s entire 2023–2024 season.

BRIC Hip-Hop is an evergreen home for the education, expression, and evolution of Hip-Hop. Expanding beyond our BRIC headquarters in Brooklyn, our programming pushes against boundaries of time and space, providing full-circle access to exchanges that bridge ideas with incubation and drive Hip-Hop culture forward.

✓ New logo

✓ Brand guidelines & Messaging

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy