Celebrate Brooklyn!

Celebrate Brooklyn!

Crowd gathered at an outdoor music festival stage with purple and white lights, and a large sign reading 'Celebrate Brooklyn' at night.

Founded in 1979, Celebrate Brooklyn! is New York’s longest-running performing arts festival, welcoming more than 100,000 New Yorkers to Prospect Park each summer.

Following a COVID-related hiatus of live events, I led a full rebrand of Celebrate Brooklyn! and developed a comprehensive communications strategy that revitalized the festival and reintroduced it to audiences.

✓ New logo

✓ Brand guidelines

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy

A graphic with a colorful geometric background and a light blue speech bubble in the center that reads "BRIC CELEBRATE BROOKLYN!" in bold text.
A large outdoor concert with a diverse crowd seated on white chairs and standing, surrounded by tall green trees. There is a stage with colorful fabric decorations, and string lights are hanging above the audience.
Hand holding multiple event staff and volunteer badges with lanyards, background of green grass.
Young woman with curly hair and nose piercing sitting on a chair, wearing a green T-shirt with yellow text, holding a camera strap, in an indoor setting with dark background.
A colorful decorative folding fan with geometric and floral patterns resting on a chain-link fence with blurred vehicles and greenery in the background.
Side-by-side images of two women, one with braids and one with curly short hair, smiling outdoors. The webpage header includes a logo, navigation menu, and social media icons. The article discusses how L'Rain helped build Brooklyn's 2023 lineup.
A colorful event poster with geometric patterns in purple, orange, and brown, promoting a celebration for Brooklyn in 2022, with names of featured artists and performers listed around the design, placed on green grass.
Colorful graphic with concentric rainbow arcs, text announcing summer events and celebrations in Brooklyn for 2023, including free concerts and community celebrations.
Colorful event poster with schedules and performers for June, July, and August at Brooklyn, featuring music, dance, and community events, with details and QR codes.
Display of T-shirts and onesies hanging on a chain-link fence, featuring a colorful, circular logo design.
Flyer promoting the 'In The Tent Series' events in Brooklyn, Brooklyn Magazine, featuring schedule details and RSVP information.
Promotional poster celebrating Brooklyn with a woman with curly hair wearing a reflective ruffled dress, surrounded by vibrant colors and text for an event on August 4th.
A promotional poster celebrating Brooklyn with a modern design. It features a stylized portrait of a woman with a red face and short hair, set against a blue and green background with large bold text promoting an event, including details about a spec
People celebrating Brooklyn with vibrant background, featuring a man singing into a microphone and a woman with curly hair wearing bright blue makeup, surrounded by colorful text announcing event details and travel advisories.