Founded in 1979, Celebrate Brooklyn! is New York’s longest-running performing arts festival, welcoming more than 100,000 New Yorkers to Prospect Park each summer.

Following a COVID-related hiatus of live events, I led a full rebrand of Celebrate Brooklyn! and developed a comprehensive communications strategy that revitalized the festival and reintroduced it to audiences.

✓ New logo

✓ Brand guidelines

✓ Design system

✓ Physical and digital assets

✓ Merch

✓ Communications Strategy